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SURVEY

 

Our survey consisted of 19 questions, converning price, preferences, budget, and demographics. Our survey was done both, in Mandarin Chinese, and in English.

 

The Chinese version of the survey was done with the help of a professional Chinese translator.

 

On Saturday, and Sunday 29-30 November, we went to three locations in Shanghai to survey our potential costumer on the Manolo Blahnik shoes.  These locations were carefully selected after we found that our main competitors are located in these areas, thus we could find our potential costumer in these areas.

 

The surveys we conducted are available below. Adobe Reader is needed to open these documents.

© 2014 by HULT International Business School, Shanghai Campus, MIB, Beijing cohort, Team 10 for the International Marketing class.

 

This page is made for educational purposes.  It's contents are not an official representation of MANOLO BLAHNIK. We do not own any of the pictures posted on this website, nor the video posted on the front page.

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