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OUR BRAND: Introduction to the blog post assignment #1
Manolo Blahnik follows a niche market strategy while also striving to be the quality leader in the industry. The brand focuses on its core competencies and unique selling points, such as design and quality, charging a premium price for Manolo shoes. Furthermore, Manolo Blahnik assembles a particular marketing mix, crowned with exclusivity. These values are communicated by a very special product placement strategy.
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