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HOME
OUR HISTORY
ABOUT US
TIMELINE
CONTACT US
OUR BRAND
MARKETING MIX
CONSUMER BEHAVIOUR
MARKET SEGMENTATION
INDUSTRY FIVE FORCES
BRAND POSITIONING
OUR RESEARCH
APPROACH
TIMELINE
SURVEY
OUR FINDINGS
THE CHINESE MARKET
RESULTS OVERVIEW
TARGET MARKET
SURVEYING SHANGHAI (Video)
OUR ENTRY
CHINESE MARKET SEGMENTATION
COMPETITORS
BRAND POSITIONING IN THE CHINESE MARKET
PRODUCT & SERVICE INNOVATIONS
COMMUNICATION
PROMOTION
CHANNELS
BUDGET
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OUR RESEARCH:
Introduction to the blog post assignment #2A
Approach
Timeline
Survey
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