OUR FINDINGS: Introduction to the blog post assignment #2B
Dear amazing followers,
This blog post will update you on our research and value exploration within the Chinese luxury shoe market.
First of all, we are happy to announce that we met all our research objectives. We were able to get very close to our customers through individual interviews and a face-to-face survey at two different locations. Therefore, we gained a lot of insights and a really good understanding about our prospective customers in Shanghai.
The qualitative research gave us a basis for the quantitative research, thus showed us what questions to ask in a questionnaire.
The survey was very successful and showed evidence for a big potential market in Shanghai. If you would like to know more about our approach and the results, please have a look at the following sections:
Target Market
